Our Brand Story
On purpose Hair & Co. was born from young girl's journey of discovering her God-given identity, purpose, and passion through the love of hair care and the confidence it creates.
Growing up biracial, healthy hair care wasn't always taught-textured hair simply wasn't understood. Yet in that space, curiosity ad creativity were nurtured. What began as trial and error became a deeper understanding that caring for what we've been given requires intention and stewardship.
Today, On Purpose Hair & Co. exists to empower women through education, confidence, and simple yet consistent hair care habits-honoring every strand. Because healthy hair isn't by accident, it's on purpose.
Our Values
Quality First
We prioritize carefully crafted formulas made with high standards, effective ingredients, and zero shortcuts because your hair deserves the best.
Customer Focus
Everything we do starts with you. We listen, improve, and create solutions that support real hair needs and real results.
Innovation With Purpose
We blend nature and science to continuously evolve our products creating intentional solutions for healthy, long-term hair growth.